About

SOWWIF Ltd. is led by David Fairbairn-Day, who is supported by a number of specialist contractors who work on specific projects, depending on the requirements.

Our approach is simple, summarised by our name, SOWWIF.

SOWWIF stands for: So What? What If? These are two most important questions that need to be asked in the development or introduction of any new business proves or initiative. These two questions are central to the philosophy of SOWWIF Ltd.

So What? When a new system, process, initiative or technology are proposed, this is the hard question that has to be asked at every stage. From the initial idea and all the way through every phase and detail.

So What difference will this make to our customers?
So What will happen if we don’t do it?
So What can we do differently to make us more effective and efficient?
So What will this technology improve?
So What if we changed it to this?

What If? Equally important question to continually ask to ensure creative ideas, new thinking and better ways of working are front and centre of initiatives and plans.

What If we used the new technology in this way?
What If these team members are given this task instead?
What If we do this instead?
What If the customer decides this?
What If we let the team decide how this should happen?

SOWWIF - Simple Thinking, Solving Complex Problems